959373 - Data Privacy Day Hero Graphic

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
Data Privacy Day Hero Graphic

>>Project Overview:
Creative Brief: https://docs.google.com/a/mozilla.com/document/d/14rSJWE8fpuP2--edaJvwLiNG4h33jgw5SuKUsJ_Jvog/edit?usp=sharing

A graphic to be used on the Data Privacy Day 2014 landing page and on owned channels (FB, mozilla.org banner, PR blog post). 

(https://blog.mozilla.org/files/2013/01/most-trusted-privacy-2012.jpg) + Lightbeam web image (http://www.mozilla.org/en-US/lightbeam/) + the TBD headline “Mozilla stands for privacy” OR Mozilla wordmark + Data Privacy Day 2014

>>Creative Specs & Deliverables:
A JPG or PNG for the hero image of the DPD landing page

I will update the FB request and moz.org banner bugs separately for this image in the specs of those channels

>>Launch Date:
2014-01-28

>>Creative Due Date:
2014-01-22

>>Mozilla Goal:
All

>>Points of Contact:
ARRAY(0x7f25be540eb0)

Comment 1

[John Slater]

Matt, let's discuss in Santa Cruz!

Comment 2

[Stacy Martin [:stacy]]

Same image could also be used for the Privacy Badge that we'd like to make available for Privacy Day.  Other options for the Privacy Badge may be some existing images discussed with Sean Martell.

Comment 3

[Lizz Noonan - she/her (:lizzn)]

Hey Matt! 

Here's a list of what's needed for the image/where it will be used: 
- JPG image for use on PR blog post, FSA channels, internal communications)
- Facebook (Bug 952577)
- Open Badges DPD badge

LMK if you have questions!

For the Privacy Day badge, could you resize the main graphic as follows: 

- Max badge file size is 256kb
- Deliverable =  URL of a square image that represents the badge
- Size: 220x200 PX

(Size really doesn't have a limit but we recommend you check out how it looks at dimensions as small as 50 x 50 px. The Mozilla Backpack displays badge graphics at 64x64px, 128x128px and 220x220px depending on the context. Other backpacks or displayers might choose larger or smaller sizes to suit their needs.)

Comment 4

[MT]

Attachment: PrivacyDay_openBadge_220x220px.jpg

Hey Lizz, I've attached an example of what could work for the Privacy Day badge. I've taken some of the key elements from the hero image and worked them into a few sizes.

Comment 5

[MT]

Attachment: PrivacyDay_openBadge_50x50px.jpg

Comment 6

[John Slater]

Looking good!

Comment 7

[MT]

Attachment: PrivacyDay_blogImage_600x600.jpg

This is what I am thinking for the generic blog post image.

Comment 8

[John Slater]

Also looking good!

Comment 9

[Lizz Noonan - she/her (:lizzn)]

Thanks, Matt! These are awesome. I'm going to share them out to the larger team and I'll let you know if there's any additional formats or sizes or anything.

Comment 10

[Lizz Noonan - she/her (:lizzn)]

Hey Matt - would it be possible for you to remove the copy and resize to 125x125 by EOD tomorrow (Thursday) to use in the Firefox & You email? LMK!

Thanks!
Lizz

Comment 11

[MT]

Attachment: PrivacyDay_blogImage_125x125.jpg

Comment 12

[MT]

Attachment: PrivacyDay_blogImage_125x125_v2.jpg

Hey Lizz, I've attached a couple of option that I think should work for the newsletter.

Comment 13

[Lizz Noonan - she/her (:lizzn)]

(In reply to MT from comment #12)
> Created attachment 8363979 [details]
> PrivacyDay_blogImage_125x125_v2.jpg
> 
> Hey Lizz, I've attached a couple of option that I think should work for the
> newsletter.

Thanks, Matt! You are for serious amazing. I like the one with the blue background :) Going to send that on over to Jess in Bug 950998.